Golf Canada and Golf Town are proud to announce a multi-year extension of their partnership that will see Canada’s largest golf specialty retailer remain an official partner of the CPKC Women’s Open.
This year, Golf Town is excited to build on its existing activations, with the debut of its state-of-the-art Players Tour Truck on-site near the practice area at Earl Grey. The tour truck will provide access to elevated professional fittings and club services and help to consolidate LPGA Tour player equipment needs during tournament week. Click here for more information.
“At Golf Town, from day one, we have been committed to promoting equality in our sport of golf,” said Frederick Lecoq, Chief Marketing Officer at Golf Town. “By introducing our Players Tour Truck at the CPKC Women’s Open, we are taking a significant step in providing female athletes with the expertise and resources to help them perform their best on Canada’s greatest stage.”
As part of the renewed agreement, Golf Town will once again feature the popular Brooke Brigade initiative. Since 2017, the Brooke Brigade initiative has united junior golfers across the country who share a passion for the sport along with supporting Canada’s winningest golfer, Brooke Henderson.
This year at the CPKC Women’s Open at Earl Grey Golf Club, two Brooke Brigade viewing zones will be available for junior fans. They will offer front row viewing options on the 10th and 16th greens and provide t-shirts, snacks and drinks for junior participants who come to support Brooke in Calgary.
Golf Town will also return as the presenting sponsor of Autograph Alley, located at the 18th green at Earl Grey, providing a space along the ropes where youth fans can get autographs from their favourite LPGA Tour stars.
“We are excited to welcome the new Players Tour Truck experience to this year’s event and applaud Golf Town’s impactful commitment to deliver a premium player equipment and servicing experience that will be easily accessible for the field of athletes competing for Canada’s National Women’s Open Championship.” said Laurence Applebaum, Chief Executive Officer, Golf Canada. “We are also excited that our extended partnership continues to provide more viewing options for junior enthusiasts with the Brooke Brigade areas and Autograph Alley which will continue to bring the world’s best LPGA Tour stars closer to young golf fans at the CPKC Women’s Open.”
In addition, as part of the introduction of the Golf Town Players Tour Truck, any guest to the CPKC Women’s Open can receive a free custom fitting at their local Golf Town by presenting their event ticket.
The 50th playing of the CPKC Women’s Open takes place July 23-28 at the Earl Grey Golf and Country Club in Calgary, Alta. For more information or to purchase tickets, please click here.