Globally experienced Canadian sports executive returns home to lead new chapter for Canada’s National Women’s Open
(November 26, 2024) – Golf Canada is pleased to announce that Claire Welsh of Barrie, Ont., has been appointed as the new tournament director of the CPKC Women’s Open.
Welsh spent 10 years working for The R&A in St Andrews, Scotland, holding progressively senior roles with The Open and the AIG Women’s Open championships. Most recently, Welsh served as the head of player relations for The R&A, where she developed and implemented a player relations strategy focusing on all areas of the player experience. In that role, she was responsible for critical elements including player engagement and retention, travel and accommodation, accreditation, ticketing, and player facilities, while building trusting relationships with players and their support teams at both major championships.
In addition, Welsh developed a comprehensive player survey and benchmarking program, delivering The Open Clubhouse, considered to be the best-in-class for a player facility in professional golf. She worked closely with the LPGA Tour, Ladies European Tour, and IMG on all player relations aspects of the AIG Women’s Open following The R&A’s merger with the Ladies Golf Union.
Welsh also worked within The R&A’s Commercial and Communications departments, focusing on media relations, digital content, broadcast, and partnership agreements all while leading a team and supervising event staff and volunteers. She also worked with the International Golf Federation supporting golf’s return to the Olympic programme at Rio 2016.
“We are incredibly excited to add Claire to our team at Golf Canada and bring home a globally experienced golf industry executive to lead a new chapter for the CPKC Women’s Open,” said Golf Canada Chief Operating Officer Garrett Ball. “Claire’s experience working with The R&A along with all facets of building a successful and memorable tournament for the players, staff, partners, and fans was exceptional. We spoke with talented candidates both internally and externally and it was Claire’s extensive international experience in the global golf space that positions her as the ideal lead for Canada’s National Women’s Open Championship.”
For Welsh, returning home to lead Canada’ National Women’s Open Championship, one of Canada’s premier women’s sport properties is an ideal opportunity.
“It’s a true honour and privilege to serve as Tournament Director for the CPKC Women’s Open, an event that celebrates the very best of golf in Canada. Coming home to help shape the next chapter of our National Women’s Open feels incredibly special, especially at a time when women’s sports are experiencing remarkable growth and recognition,” said Welsh. “I know how important this historic event is for golf’s top players, and I’ve also seen its ability to inspire communities right across the country. I’m really looking forward to collaborating with the incredible teams at Golf Canada and CPKC to deliver an unforgettable experience for fans, players, volunteers and partners alike.”
After studying Communications and Media Studies at Carleton University, Welsh began her career in sports at her hometown newspaper, The Barrie Examiner, as a freelance sportswriter before serving as Director of the Tim Horton’s Charity Golf Tour and founding the Thursday Night Lights high school football series. She also worked at the Vancouver Olympic Winter Games as an event services team lead for the men’s and women’s hockey competitions.
Prior to joining The R&A, Welsh spent six years working with Golf Ontario as the marketing and communications manager overseeing championship media coverage and the organization’s digital channels.
Welsh will begin her new role remotely this week before returning to Canada in January and will report to Golf Canada’s Chief Operating Officer Garrett Ball. She takes over from former CPKC Women’s Open Tournament Director Ryan Paul who was appointed tournament director of the RBC Canadian Open in August.
The 2025 CPKC Women’s Open will be conducted August 19-24 for the first time at the historic Mississaugua Golf and Country Club in Mississauga, Ont.